March 27, 2017

11:30 a.m.-1 p.m.

Lunch Program

Alzheimer’s Ambassadors and all chapter Public Policy staff are invited to lunch where you can network with colleagues from around the country as we prepare to kick off the 2017 Advocacy Forum.

1:30-3 p.m.

Ambassador Training

Ambassadors will hone their skills and learn new tactics critical in their role as grassroots leaders. This session is for Association Ambassadors only.

3-4 p.m.

Marriott Ballroom 1-2

First Timers Program

It's time to turn Capitol Hill purple! You've made it to Washington, DC for your first Alzheimer's Association Advocacy Forum. Now we are going to help you become the most effective Alzheimer's Advocate possible. During this interactive session, you'll begin to learn how to promote our federal legislative priorities with members of Congress and their staffs, both in Washington and back home. Hear from advocates who have walked the path from first-timer to veteran, and from advocacy communications experts on message delivery tactics. This session will prepare you to get the most out of the Forum program. All first-time attendees are required to attend.

4:30-6 p.m.

Marriott Ballroom 1-2

Opening Program, Roll Call

All Forum attendees will gather for our welcome program and celebration of the work everyone across the country is doing to advance our mission. The Roll Call of the States will follow the welcome, and will highlight state policy accomplishments from the last year.

6:30-9 p.m.

Maryland Room

Young Advocates Program

The premiere event for our Young Advocates! Join your fellow young advocates - and special guest Emmy Award-nominee Liz Hernandez - for an engaging session where you'll have the opportunity to network with your peers from across the nation. Share and learn from each other about the best ways to engage in the Fight to End Alzheimer's! Advocates ages 18 to 35 are invited to participate. Light refreshments will be served.

March 28, 2017

7:30-9:30 a.m.

Washington 1-6


8:15-9:30 a.m.

Marriott Ballroom 1-2

Alzheimer’s Impact Movement (AIM) General Session
(For AIM Members Only)

Join your fellow AIM Members for an exclusive briefing to hear the inside story about how the Alzheimer's Impact Movement, the sister organization of the Alzheimer’s Association, played an integral role in delivering historic Alzheimer's policy victories in 2016. Learn how key Members of Congress view AIM as a key partner. Hear Alzheimer's Association Chief Science Officer Maria Carrillo provide a critical science briefing to learn where we stand on the path to meet the national goal to treat and prevent Alzheimer's disease by 2025. For AIM members only. Join today!

9:45-10:45 a.m.

Marriott Ballroom 1-2

Featured Speaker

Journalist Richard Lui of MSNBC and NBC News will be interviewing Alzheimer's advocates and sharing his personal story as part of a compelling keynote session.

11:15 a.m.-12:30 p.m.

Session location determined by state. See blue sheet in your registration bag.

Training Session One

As we welcome the newly sworn-in Congress, you'll receive an interactive, in-depth briefing on the Association's federal legislative priorities and how you can deliver an effective message to members of Congress and their staffs, both in Washington and back home.

12:45-2:15 p.m.

Marriott Ballroom 1-2

Lunch Program

Join us as we gather for lunch and an engaging program about the latest happenings in Washington, D.C. Mike McCurry, former Clinton White House press secretary will deliver the keynote address.

2:30-4 p.m.

Session location determined by state. See blue sheet in your registration bag.

Training Session Two

During this interactive session, you'll learn the latest tactics on how to advance the Association's federal priorities with Congress both in Washington, DC and at home. We'll teach you how to spread awareness about Alzheimer's advocacy, in your own community so we can grow our presence around the country.

4:30-5:30 p.m.

Session location determined by state. See blue sheet in your registration bag.

State Caucuses

In the most successful Capitol Hill meetings, everyone knows their role and is ready to jump in with the right contribution at the right time. That takes planning, and that’s exactly what this session will teach you. Gather together with others from your state to review tactics, receive your "leave behind" kits and coordinate your efforts. Association staff will be on hand to assist and answer questions.

6:30-7:30 p.m.

Marriott Ballroom Foyer

National Alzheimer's Reception

It’s time to unwind. Join your fellow advocates for a reception before the National Alzheimer’s Dinner.

7:30-9:30 p.m.

Marriott Ballroom 1-2

National Alzheimer’s Dinner & Program

The National Alzheimer’s Dinner honors public leaders working tirelessly against Alzheimer’s disease. Those we pay tribute to stand shoulder to shoulder with all of us in advancing the cause. Political, business and entertainment leaders will join us to celebrate advances and rally around this growing movement in our nation's capital. Actor and longtime Alzheimer’s Association champion Peter Gallagher will emcee the National Alzheimer’s Dinner. This year we are proud to honor journalist and advocate Maria Shriver with the Alzheimer’s Association Lifetime Achievement Award. We are also honored to present Association champion Liz Hernandez with the Alzheimer’s Association Young Advocate Award. Check back for more details.

March 29, 2017

7 a.m.

Thurgood Marshall Room

Breakfast and Closing Program

8 a.m.

Buses Depart for Capitol Hill

8 a.m.-5 p.m.

Capitol Hill Meetings

It’s time for your voice to be heard in Congress! Buses will begin departing from the hotel at 8 a.m. for Capitol Hill. Shuttle service will run between the hotel and Capitol Hill until 5 p.m. This is your moment to put everything you’ve learned over the last two days into practice.

8 a.m.- 4:30 p.m.

Hospitality Suite — Lutheran Church

Join Us in Washington:

March 27-29, 2017
Washington Marriott Wardman Park
2660 Woodley Rd NW
Washington, DC 20008

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Contact Us

General information
Phone: 312.335.5833


Annetha Hall 
Phone: 202.638.8665

AIM information
Phone: 202.638.8671


News media
Phone: 312.335.4078